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Seven Basic Steps To Start Your Online Business
1. What to look for first?...A Niche Market
Some people think that they should look for a product first and then look for customers but in reality, it's the other way around.
Make a list of keywords and then use the Overture Suggestion Tool to find out how many searches there are for each keyword. Then, check the supply ratio for each keyword in Google.
Supply divided by Demand = Supply / Demand Ratio
In other words: Google Results divided by Overture Count = Supply / Demand
Ratio
The lower the Supply/Demand Ratio number is, the better because it
tells you that there is more demand than supply and you will make
more money with this niche market.
2. Looking for a Product
Once you identify your niche market, it's time to look for a product.
Look for companies that once you sell the product, they ship it to the customer.
Nowadays, people are looking for information on various topics.
Most of internet sales are on info products that the customer can
download immediately, once they pay for it with a credit card. It doesn't involve any shipping charge and the customer doesn't have to wait 2-3 weeks to receive it.
3. Building a Web Site
Once you have your niche market and products, you need to build a web site. There are companies that would allow you to build your own web site. You don't need to know any HTML because they include some type of HTML program so all you have to do is type the information and the system will convert it to HTML.
Your web site should be simple. Make sure the navigation is easy for your customers and don't use too many pictures. Less is more.
The background should be white with
black letters to make it easier to read.
Have a "subscribe form" built in your web site. It's very important that you collect as many email addresses as you can because those will be your customers. Provide a free newsletter
every month with useful information to your customers.
4. Writing your Sales Letter
You don't have to be a good writer. All you have to do is write as if you were writing to a friend of yours.
Be honest, write the pro's and con's of your products. That way you establish credibility and your customers will be more inclined to buy from you.
5. Choosing a Web Hosting Company
Look for a company that gives you enough bandwidth, email accounts,
and support.
Look for their reliability because you don't want to choose one that have frequent problems with their system.
6. Autoresponder
You need to set up an autoresponder because if you're going to send
information to your costumers, you don't want to spend time writing
every month and sending it to them. With an autoresponder, you can
type or even copy and paste articles in advance that will be automatically sent to your customers every week or every month.
This may take you 1-2 hours to do but once you do it, you can forget about it for a whole year.
7. Promote Your Web Site
You can start by advertising in Google Adwords. These are based on a "pay-per-click" basis. You have to make sure
that if your are going to use this method of advertising, that you
set up the parameters. Establish the amount of money you will spend
on a daily basis so you don't spend more than you can afford to.
About the Author
Maria Estarellas is the webmaster for http://www.1mykids.com
"The Complete Website For The Whole Family". Maria specializes in researching information and resources that are requested by parents who don't have time to do it themselves online to be used for homework or school projects. Her website includes parenting tips, crafts, games, music downloads, clothing, candles, hobbies for Mom and Dad, beauty tips and more.
Written by: Maria Estarellas
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